Premium wool. For Everyone.
Family owned wool experts since 1870
Why all wool isn’t considered equal
Premium wool
eqwools™ Uses cheaper short fibres with new production technology
Maintaining a high quality standard of merino wool
The world in a spin
eqwools™ uses short staple spinning, one of the most common fibre spinning systems in the world.
Think wool in everything
Blow room ready
Shrinkproofed
Sustainable solution
Sustainable solution
Solution to garment ‘end of life’ pollution in landfill
Breaks down fast, adding valuable nutrients back to the soil
Strength to cotton
The strength of wool can make cotton stronger, extending the garments life
Comfort plus
Warms in winter
Cools in summer
Doesn’t itch
Wicks away moisture
User friendly
Maintains shape, wrinkle, stain and odour resistant
Machine washable
Traceable
Trustworthy
Michell Wool is family owned and are trusted experts in wool since 1870
Natural solution
Blends readily with cotton and cellulosic fibres
Blends with 70% cotton brings benefits of 100% wool
Help available
eqwools™ reference guides are available online
eqwools™ academics and industry technical experts are available by appointment
Blend to upvalue
eqwools™ enables + GP% margin for the value chain
Can blend with all fibres used in short staple spinning
Scientifically validated
Backed by internationally renown research from the CSIRO and the ARC Future Fibres Hub-Deakin University
Independently laboratory tested
Buyers are ready
eqwools™ is a product consumers and brands want
Demand is being activated through social media and promotional campaigns
Positive blends
eqwools™ can be blended with various fibre types and blending percentages
