In September, we welcomed a globally recognised French sports brand to Australia for a deeply collaborative project focused on next-generation wool growing systems.
The Journey
Farm visits across NSW and South Australia
Discussions with innovative wool growers
A tour of Deakin University’s Future Fibres Hub
An in-depth walkthrough of Michell Wool’s responsible processing facility
Field to fibre. Fibre to fabric.
Boots in paddocks. Technical dialogue in processing halls. Traceability experienced, not explained.
Natural performance begins long before the garment.
