Wool, On Tour

October 2025

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Across Boarders. Across Seasons.

October carried us across the UK and Europe – from innovation studios to sourcing headquarters – bringing Merino engineered for modern manufacturing into the rooms shaping future collections. Garments in development. Blends in motion. Roadmaps open.

The Focus

  • Cotton-compatible Merino, built for existing infrastructure
  • Blend strategies that enhance performance without adding friction
  • Product category expansion across core, performance and lifestyle ranges
  • Supply chain alignment that connects fibre decisions to finished product reality

Fibre mapped into seasonal calendars.
 Blends embedded in category strategy.
 Material decisions aligned with long-term vision.

Natural fibre ambition – activated.

The Bigger Shift

Spinners. Mills. Developers. Designers. Material leads. Responsible sourcing teams.

Dialogue across tiers. Shared insight. Collective acceleration.

eqwools™ travels through collaboration.

One fibre.
 Multiple markets.
 Collective momentum.